Naive Blue Lab L'espai De Fotografia by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Espais Interiors i Exposicions Competition Category.
BronzeInterior· 2022
Naive Blue Lab L'espai De Fotografia
by SIG Design
Client: Naive Blue
A' Design Award de Bronze Winner in Interior Category
Verified Award Winner
Verify Award Status for #127739The Design
About Naive Blue Lab L'espai De Fotografia
Naive Blue Lab és el nou espai d'experiència conceptual llançat per Naive Blue, una marca que ofereix serveis de fotografia. Les zones amb diferents funcions es distingeixen pel color, de manera que cada espai té independència i flexibilitat, i reflecteix la sensació neta i professional del laboratori. S'apliquen molts detalls i materials exquisits, de manera que s'ha millorat la qualitat de l'espai. A través del disseny en forma d'illa i el moviment circular, combinat amb una exposició oberta i gratuïta, ofereix als clients una experiència d'espai flexible.
The Recognition
About the A' Design Award de Bronze
Naive Blue Lab L'espai De Fotografia és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Naive Blue Lab L'espai De Fotografia sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Naive Blue Lab L'espai De Fotografia satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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