Blue Frog Bar I Restaurant És by SIG Design

Blue Frog Bar I Restaurant És by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Espais Interiors i Exposicions Competition Category.

FerroInterior· 2022

Blue Frog Bar I Restaurant És

by SIG Design

Client: Blue Frog

A' Design Award de Ferro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127951

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Colors

The Design

About Blue Frog Bar I Restaurant És

El Blue Frog ofereix menjar a la brasa i còctels. El disseny és necessari per mostrar les característiques culturals americanes modernes. Per crear un espai obert i lliure per conèixer diferents situacions socials, els consumidors poden gaudir d'una experiència gastronòmica agradable. La cultura única de 100 trets aporta emoció i desafiament als clients. Per tant, la barra és el centre visual per transmetre l'emoció a tot l'espai. S'adopten diversos materials, formes multicapa i decoració artística per crear un espai d'alta qualitat.

The Recognition

About the A' Design Award de Ferro

Blue Frog Bar I Restaurant És és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Blue Frog Bar I Restaurant És sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Blue Frog Bar I Restaurant És és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing