El disseny Whoatemytofu Tipografia de Yuntong Sun és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny Social.

BronzeSocial· 2022

Whoatemytofu Tipografia

de Yuntong Sun

Client: Yuntong Sun

Guanyador del A' Design Award de Bronze en la Categoria de Social

38,398

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Whoatemytofu Tipografia

Whoatemytofu és un projecte de disseny social construït al voltant d'una tipografia de codi obert anomenada The Tofu Type. El nom fa referència a un proverbi xinès que utilitza el fet de menjar tofu com a metàfora de l'assetjament sexual. Les formes de les lletres es van dissenyar a partir del procés de tallar tofu, i els espais negatius recorden el material tallat. El projecte també inclou una sèrie de pòsters i un concepte de lloc web. Els visitants poden introduir paraules doloroses escoltades durant situacions d'assetjament i rebre un pòster per compartir a les xarxes socials amb una etiqueta (hashtag). La tipografia es pot descarregar de forma gratuïta. L'objectiu és donar veu a les víctimes i generar un sentiment d'unitat.

El Reconeixement

Sobre el A' Design Award de Bronze

Whoatemytofu Tipografia és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Whoatemytofu Tipografia sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Whoatemytofu Tipografia satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensions i Embalatge: Poster, 1350px*1080px
Etiquetes: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Tecnologia de Producció: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Repte de Disseny: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Recerca: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiració: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Durada del Projecte: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Flux d'Operació: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.