Azure City Centre de Màrqueting by Baobing Cai

Azure City Centre de Màrqueting by Baobing Cai is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Espais Interiors i Exposicions Competition Category.

FerroInterior· 2022

Azure City Centre de Màrqueting

by Baobing Cai

Client: Cai Baobing

A' Design Award de Ferro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #128135

View at A' Design Award Press Release Award Badge

Colors

The Design

About Azure City Centre de Màrqueting

Azure City és l'interior d'un centre de màrqueting situat a Jinan, Xina, que ocupa 1.200 metres quadrats. L'espai inclou un vestíbul, una zona de transició artística, una zona de maquetes arquitectòniques i una zona de conversa. Els colors senzills, la llum i l'ombra difuminen els límits entre les àrees i creen una sensació visual d'obertura. Metall conformat amb línies suaus decora el vestíbul. Una escala de cargol connecta el vestíbul amb les altres àrees, i llums de cristall cauen seguint la corba. El sostre de la zona de maquetes utilitza vidre cristall blau. El tema és el cel, la puresa, el baix consum de carboni i la salut.

The Recognition

About the A' Design Award de Ferro

Azure City Centre de Màrqueting és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Azure City Centre de Màrqueting sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Azure City Centre de Màrqueting és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensions & Packaging: Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Tags: Light and shadow, spiral staircase, special-shaped metal
Production Technology: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Research: Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration: As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Duration: April 2021
Operation Flow: Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Team Members: Cai Baobing