Secret Exhibition Sala d'Exposició de Mercaderies by Yuan Jiang and Chen Song

Secret Exhibition Sala d'Exposició de Mercaderies by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Espais Interiors i Exposicions Competition Category.

FerroInterior· 2022

Secret Exhibition Sala d'Exposició de Mercaderies

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award de Ferro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Sala d'Exposició de Mercaderies

Secret Exhibition és una sala d'exposició de mercaderies creada per al Museu Nacional de la Xina. L'espai de 460 metres quadrats combina l'art digital amb l'estètica xinesa heretada. Uns estands en forma d'illa amb formes fluides presenten productes culturals i creatius, de manera que els visitants recorren els articles com si es tractés d'una exposició i no d'una botiga. Una superfície multimèdia personalitzada connecta la superfície física amb la interfície virtual, mentre que un programa de realitat augmentada afegeix una capa digital paral·lela. Set peces seleccionades han inspirat un riu en moviment de caràcters xinesos que es mostra en una pantalla.

The Recognition

About the A' Design Award de Ferro

Secret Exhibition Sala d'Exposició de Mercaderies és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Secret Exhibition Sala d'Exposició de Mercaderies sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Secret Exhibition Sala d'Exposició de Mercaderies és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai