Chick Coin Funció Principal: Anunci Animat by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny de Cinema, Vídeo i Animació Competition Category.
BronzeCinema· 2022
Chick Coin Funció Principal: Anunci Animat
Client: JP SPACE Studio
A' Design Award de Bronze Winner in Cinema Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin Funció Principal: Anunci Animat
Text del Llibre: Chick Coin és un anunci animat creat per a una plataforma de recerca de feines a temps parcial per a estudiants a Taiwan. El film té una durada de quaranta segons en alta definició completa a vint-i-quatre fotogrames per segon. Dos personatges de la marca observen les dificultats econòmiques dels estudiants mostrades en una pantalla de televisió. Aleshores, una ranura màgica per a monedes transporta els personatges cap a un món despreocupat i alegre, i el món real també es transforma. L'animació combina el dibuix a mà amb la il·lustració digital i el programari de composició. La trama humorística i els efectes visuals tenen com a objectiu connectar la marca amb els joves espectadors.
The Recognition
About the A' Design Award de Bronze
Chick Coin Funció Principal: Anunci Animat és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Chick Coin Funció Principal: Anunci Animat sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Chick Coin Funció Principal: Anunci Animat satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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