Vessi Animation Animació de Producte by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny de Cinema, Vídeo i Animació Competition Category.
ArgentCinema· 2022
Vessi Animation Animació de Producte
Client: Morgan Studio
A' Design Award d'Argent Winner in Cinema Category
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The Design
About Vessi Animation Animació de Producte
L'Animació Vessi és una animació promocional creada per a una bota. L'animació presenta el producte a través d'elements visuals naturals que vinculen el calçat amb l'estil de vida del client. L'aigua es relaciona amb les característiques de la bota, mentre que els núvols suggereixen lleugeresa. La bota es va modelar amb tècniques de superfície dura al 3ds Max, utilitzant fotografies com a referència, i s'hi van aplicar textures de cuir. El renderitzat es va fer amb Redshift i les simulacions amb Houdini. L'animació es va utilitzar al lloc web del producte i a les xarxes socials, sense text explicatiu.
The Recognition
About the A' Design Award d'Argent
Vessi Animation Animació de Producte és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Vessi Animation Animació de Producte sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Vessi Animation Animació de Producte és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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