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B&B Italia Sala d'Exposició de Mobles by Outin Design

B&B Italia Sala d'Exposició de Mobles by Outin Design is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Espais Interiors i Exposicions Competition Category.


BronzeInterior· 2022

B&B Italia Sala d'Exposició de Mobles

by Outin Design

Client: Outin. Design

A' Design Award de Bronze Winner in Interior Category

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The Design

About B&B Italia Sala d'Exposició de Mobles

B&B Italia és una sala d'exposició de mobles de 540 metres quadrats, situada a la planta baixa d'un edifici comercial que dona al carrer. El disseny s'allunya dels formats convencionals de sala d'exposició i uneix edifici, paisatge i interior en un espai continu. Estructures geomètriques, un mur cortina de vidre i un jardí suavitzen el límit entre els objectes i l'edifici. L'interior mostra un fort sentit de volum i línies netes. Envans translúcids semioberts creen profunditat, guien la circulació i incorporen a la vista el paisatge exterior i la llum natural.

The Recognition

About the A' Design Award de Bronze

B&B Italia Sala d'Exposició de Mobles és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que B&B Italia Sala d'Exposició de Mobles sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. B&B Italia Sala d'Exposició de Mobles satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
Dimensions & Packaging
Project area: 540 square meters
Type: Showroom
Tags
OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
Production Technology
The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
Design Challenge
The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
Research
The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
Inspiration
B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
Project Duration
Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province
Operation Flow
The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
Team Members
Chief Designer : Wang Chen
Company: OUTIN. DESIGN
Image Credits
WenStudio

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