Uncontrolled Love Campanya de Publicitat per a una Exposició by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny de Cinema, Vídeo i Animació Competition Category.
FerroCinema· 2022
Uncontrolled Love Campanya de Publicitat per a una Exposició
by Ziyue Hu
Client: Lu Xun Academy of Fine Arts Museum
A' Design Award de Ferro Winner in Cinema Category
Verified Award Winner
Verify Award Status for #137404The Design
About Uncontrolled Love Campanya de Publicitat per a una Exposició
Amor Descontrolat és un projecte de publicitat per a una exposició pública contra la violència domèstica. El projecte inclou un lloc web, cartells i un vídeo animat. L'exposició presenta els efectes negatius de la violència domèstica en els infants a través d'esdeveniments reals i obres d'art. Als visitants se'ls mostra com aquest tipus de tracte pot perjudicar la salut física i mental dels infants. Es van seleccionar colors profunds i un estil pictòric acuradament desenvolupat per fer el missatge directe i captivador. L'objectiu és ajudar els pares a reconèixer les formes perjudicials d'educar els seus fills.
The Recognition
About the A' Design Award de Ferro
Uncontrolled Love Campanya de Publicitat per a una Exposició és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Uncontrolled Love Campanya de Publicitat per a una Exposició sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Uncontrolled Love Campanya de Publicitat per a una Exposició és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children. - Dimensions & Packaging
- Video size: 1920*1080
- Tags
- Animated video, web design, exhibition promotion, anti-domestic violence
- Design Challenge
- The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
- Research
- What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
- Inspiration
- We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
- Team Members
- Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo
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