Temptress Moon Videoclip Musical by Fong Lok Kee Rocky

Temptress Moon Videoclip Musical by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny de Cinema, Vídeo i Animació Competition Category.

FerroCinema· 2022

Temptress Moon Videoclip Musical

by Fong Lok Kee Rocky

Client: Pandora band

A' Design Award de Ferro Winner in Cinema Category

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Verified Award Winner
Verify Award Status for #139505

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Colors

The Design

About Temptress Moon Videoclip Musical

Temptress Moon és un videoclip musical animat fet per a una cançó sobre com reacciona la gent durant temps difícils. El vídeo mostra un món en caos, on persones de diferents formes es connecten, ballen i guanyen força juntes. Textures crues i audaces expressen el període dur, mentre que colors forts i brillants transmeten energia positiva. L'animació es va produir amb Adobe After Effects i Photoshop. Es van utilitzar capes tridimensionals i un connector (plugin) per crear una sensació d'espai. El vídeo funciona a 25 fotogrames per segon en format 1920 per 1080. L'objectiu és elevar l'esperit dels espectadors i afavorir l'equilibri en la vida.

The Recognition

About the A' Design Award de Ferro

Temptress Moon Videoclip Musical és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Temptress Moon Videoclip Musical sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Temptress Moon Videoclip Musical és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora