The Land of Rocks Estand d'Exposició by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Arquitectura de Fires, Interiors i Exposicions Competition Category.
ArgentFira Comercial· 2023
The Land of Rocks Estand d'Exposició
Client: Wise Space Aesthetics
A' Design Award d'Argent Winner in Fira Comercial Category
Verified Award Winner
Verify Award Status for #139921The Design
About The Land of Rocks Estand d'Exposició
The Land of Rocks és un espai d'exposició temporal creat per a una marca de pedra sinteritzada a la Guangzhou Design Week de 2020. L'estand ocupa 180 metres quadrats. Una distribució semitancada i semioberta guia els visitants al llarg d'un recorregut variat, mentre que les obertures retallades a les parets disposades permeten veure els patrons de la pedra tant des de l'exterior com des de l'interior. Una estructura corba anomenada Rock Flower s'alça al centre de l'escenari. El disseny fa visible i fàcil d'experimentar la relació entre la pedra sinteritzada, l'habitatge i la ciutat.
The Recognition
About the A' Design Award d'Argent
The Land of Rocks Estand d'Exposició és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que The Land of Rocks Estand d'Exposició sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Land of Rocks Estand d'Exposició és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
- Dimensions & Packaging
- 180sqm
- Tags
- Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
- Production Technology
- Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
- Design Challenge
- The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
- Research
- From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
- Inspiration
- What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
- Project Duration
- The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
- Operation Flow
- To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
- Team Members
- Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang - Image Credits
- Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu
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