Imaginator Joc de Cartes d'Imaginació by Neringa Orlenok

Imaginator Joc de Cartes d'Imaginació by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny de Joguines, Jocs i Productes de Lleure Competition Category.

ArgentJoguina· 2022

Imaginator Joc de Cartes d'Imaginació

by Neringa Orlenok

Client: Innospark

A' Design Award d'Argent Winner in Joguina Category

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Verified Award Winner

Verify Award Status for #140476

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Colors

The Design

About Imaginator Joc de Cartes d'Imaginació

Imaginator és un joc de cartes creat per estimular la imaginació i la conversa. La baralla conté 50 cartes de 60 per 90 mil·límetres, impreses a tot color sobre cartró i empaquetades en una capsa de paper negre gruixut. Cada carta té dues cares. Una cara mostra una il·lustració abstracta única per a jocs d'associació. L'altra cara conté una pregunta sobre la imaginació i una mentalitat de creixement. Les il·lustracions es van esbossar primer en paper i després es van redibuixar a mà amb un llapis digital. Els jugadors poden establir les seves pròpies regles, i les preguntes són adients tant per a nens com per a adults.

The Recognition

About the A' Design Award d'Argent

Imaginator Joc de Cartes d'Imaginació és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Imaginator Joc de Cartes d'Imaginació sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Imaginator Joc de Cartes d'Imaginació és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius