Lura Conjunt de Batedora de Mà by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Electrodomèstics Competition Category.
FerroElectrodomèstic· 2022
Lura Conjunt de Batedora de Mà
Client: Lura
A' Design Award de Ferro Winner in Electrodomèstic Category
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- Verified Award Winner
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The Design
About Lura Conjunt de Batedora de Mà
Lura es diferencia pel seu agafador tipus joystick, el botó situat a la part posterior, l'ajustament de velocitat a la part superior i la caixa de canvis desmuntable. És impossible rentar la tapa d'una batedora tradicional amb un sistema de caixa de canvis integrat, però gràcies al disseny patentat, l'usuari pot rentar totes les parts de plàstic quan es desmunta la caixa de canvis. El model amb motor de 1200 watts amb ajustament de velocitat de cinc nivells realitza les funcions en el mínim temps. Gràcies al centrifugador de verdures, una novetat en els conjunts de batedores, tant el rendiment del producte com el plaer de passar temps a la cuina es dupliquen.
The Recognition
About the A' Design Award de Ferro
Lura Conjunt de Batedora de Mà és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Lura Conjunt de Batedora de Mà sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Lura Conjunt de Batedora de Mà és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
- Dimensions & Packaging
- Gift box dimensions: 25 cm x 27 cm x 47cm
- Tags
- food processor, gear box, shredding, mixing, speed control
- Production Technology
- The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds. - Design Challenge
- Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
- Research
- In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
- Project Duration
- The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
- Operation Flow
- Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel. - Patents
- Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS - Team Members
- Yasemin Ulukan
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