Poly Hankou Mark Disseny Interior de Centre de Vendes by Yirong Yang

Poly Hankou Mark Disseny Interior de Centre de Vendes by Yirong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2023

Poly Hankou Mark Disseny Interior de Centre de Vendes

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

A' Design Award d'Argent Winner in Interior Category

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Colors

The Design

About Poly Hankou Mark Disseny Interior de Centre de Vendes

Poly Hankou Mark és un centre de vendes situat a Hankou, Wuhan, Xina. L'interior ocupa 722 metres quadrats i es va completar el 2021. Els tòtems metàl·lics en forma d'estrella, la il·luminació de cristall i les siluetes arquitectòniques creen una atmosfera artística al vestíbul de recepció. Un sostre d'acer amb un mirall de to tinta reflecteix la imatge de la ciutat i ressalta un estil modern. Els visitants segueixen un passadís amb contrast entre llum i ombra. El vidre armat emmarca la vista de la ciutat bulliciosa d'una manera suau. El disseny connecta les formes arquitectòniques locals amb la vida urbana moderna.

The Recognition

About the A' Design Award d'Argent

Poly Hankou Mark Disseny Interior de Centre de Vendes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Poly Hankou Mark Disseny Interior de Centre de Vendes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Poly Hankou Mark Disseny Interior de Centre de Vendes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian