Changsha Fundoland Complex d'entreteniment by Xiang Li

Changsha Fundoland Complex d'entreteniment by Xiang Li is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2023

Changsha Fundoland Complex d'entreteniment

by Xiang Li

Client: X+Living

A' Design Award d'Argent Winner in Interior Category

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Verified Award Winner

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The Design

About Changsha Fundoland Complex d'entreteniment

Changsha Fundoland és un complex d'entreteniment situat a Changsha, Xina. L'interior ocupa més de 4.500 metres quadrats i acull més de deu zones d'entreteniment, incloent-hi restaurants, un pub, una sala de música en directe, una bolera i sales de karaoke. Un corredor de 60 metres amb forma de túnel constitueix el recorregut principal i evita les columnes fixes de l'edifici. Les àrees d'entreteniment estan situades a banda i banda del corredor per millorar-ne l'accés i fomentar l'exploració. Els motius de trens i vagons guien els visitants a través de l'espai i reforcen una narrativa immersiva.

The Recognition

About the A' Design Award d'Argent

Changsha Fundoland Complex d'entreteniment és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Changsha Fundoland Complex d'entreteniment sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Changsha Fundoland Complex d'entreteniment és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP