Setoff Disseny d'Interiors de Showroom by Chang Ming Hu

Setoff Disseny d'Interiors de Showroom by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2023

Setoff Disseny d'Interiors de Showroom

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award d'Argent Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Disseny d'Interiors de Showroom

Setoff és una botiga mixta d'exposició i venda d'estris de cuina al centre de Taipei. La botiga ocupa 240 metres quadrats distribuïts en tres plantes. La primera i la segona planta acullen dues àrees d'exposició cadascuna, mentre que la tercera planta acull una àrea d'exposició i una oficina. S'utilitzen materials naturals i colors de baixa saturació al sostre, al terra i a les parets, de manera que les peces exposades continuen sent el focus d'atenció. Una paret de marca de color gris boirós mostra mostres de materials de construcció i ferreteria disposades en filera. Bandes de llum uneixen el sostre i la paret per ampliar l'espai.

The Recognition

About the A' Design Award d'Argent

Setoff Disseny d'Interiors de Showroom és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Setoff Disseny d'Interiors de Showroom sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Setoff Disseny d'Interiors de Showroom és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu