Not Always Fun L'anunci Imprès by Squared

Not Always Fun L'anunci Imprès by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny Social Competition Category.

ArgentSocial· 2023

Not Always Fun L'anunci Imprès

by Squared

Client: Squared

A' Design Award d'Argent Winner in Social Category

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Verified Award Winner
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Colors

The Design

About Not Always Fun L'anunci Imprès

La campanya publicitària pretén conscienciar sobre la síndrome d'Arlequí. Aquesta és una síndrome que afecta el sistema nerviós autònom i s'associa amb l'absència de sudoració i enrogiment de la pell en un costat de la cara. L'agència ha desenvolupat il·lustracions visuals clau que es basen en la juxtaposició de les diferents representacions de l'arlequí amb l'objectiu de donar llum a la disparitat entre la representació còmica del personatge i la realitat de conviure amb la síndrome de l'arlequí, posant l'accent en la necessitat d'una major comprensió i consciència de la condició.

The Recognition

About the A' Design Award d'Argent

Not Always Fun L'anunci Imprès és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Not Always Fun L'anunci Imprès sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Not Always Fun L'anunci Imprès és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared