AS Women Empowerement Regal Corporatiu by Antonia Skaraki

AS Women Empowerement Regal Corporatiu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny d'Articles de Regal Competition Category.

FerroArticles de Regal· 2024

AS Women Empowerement Regal Corporatiu

by Antonia Skaraki

Client: As

A' Design Award de Ferro Winner in Articles de Regal Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement Regal Corporatiu

A|S va decidir dissenyar un regal corporatiu anual per servir com a declaració i crida a l'acció inspirat en la necessitat d'empoderar les dones de qualsevol ètnia, religió o estatus social. La Tsikoudia cretenca, una beguda tradicional grega, va omplir ampolles dissenyades per simbolitzar diferents dones, cadascuna amb una cara distintiva d'argila com a tap, inspirada estilísticament en les antigues figuretes cicládiques. Transmetien els temes de Llibertat, Canvi, Igualtat, Justícia, Educació, Elecció i Força. Cada ampolla es va col·locar en una caixa dedicada amb representacions gràfiques artístiques i un pòster mural.

The Recognition

About the A' Design Award de Ferro

AS Women Empowerement Regal Corporatiu és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que AS Women Empowerement Regal Corporatiu sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. AS Women Empowerement Regal Corporatiu és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi