Greenfun Aplicació Mòbil by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny de Tecnologies Mòbils, Aplicacions i Programari Competition Category.
FerroMòbil· 2024
Greenfun Aplicació Mòbil
Client: XC Studio
A' Design Award de Ferro Winner in Mòbil Category
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- Verified Award Winner
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The Design
About Greenfun Aplicació Mòbil
Greenfun és una aplicació mòbil dissenyada per fomentar la cura de les plantes i la consciència ambiental. Els usuaris identifiquen plantes del seu entorn amb un smartphone i n'adopten versions digitals en un jardí personal. La realitat augmentada mostra com canvien les plantes al llarg de les quatre estacions, mentre que la tecnologia de geolocalització ajuda a trobar plantes adoptables a prop. Es pot convidar amics a participar en activitats relacionades amb la natura, i es poden visitar jardins per intercanviar plantes. Els crèdits obtinguts mitjançant aquestes accions donen dret a descomptes en la compra de plantes reals.
The Recognition
About the A' Design Award de Ferro
Greenfun Aplicació Mòbil és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Greenfun Aplicació Mòbil sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Greenfun Aplicació Mòbil és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
- Dimensions & Packaging
- AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
- Tags
- App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
- Production Technology
- AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
- Design Challenge
- Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
- Research
- Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
- Inspiration
- According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
- Project Duration
- The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
- Operation Flow
- The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
- Patents
- No
- Image Credits
- All images are credited by the designer Xingcheng Zhu.
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