Imoment Sèrie de Vins de Baixa Graduació Alcohòlica by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Alimentació, Begudes i Arts Culinàries Competition Category.
BronzeArt Culinari· 2024
Imoment Sèrie de Vins de Baixa Graduació Alcohòlica
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award de Bronze Winner in Art Culinari Category
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About Imoment Sèrie de Vins de Baixa Graduació Alcohòlica
Els consumidors joves tendeixen a consumir begudes de baixa graduació alcohòlica per aconseguir una lleugera sensació d'embriaguesa que els aporta relaxació, alegria i moments per compartir amb els altres. Per ajudar-los a experimentar millor els seus propis moments en obrir les begudes imoment, l'argument de venda clau d'imoment és el seu compromís de presentar moments impressionants, bells i inoblidables a la sèrie de baixa graduació alcohòlica mitjançant un disseny que destaca respecte a molts productes similars del mercat. Combinant l'embriaguesa visual i fisiològica, el producte proporciona una experiència immersiva de lleu ebrietat.
The Recognition
About the A' Design Award de Bronze
Imoment Sèrie de Vins de Baixa Graduació Alcohòlica és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Imoment Sèrie de Vins de Baixa Graduació Alcohòlica sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Imoment Sèrie de Vins de Baixa Graduació Alcohòlica satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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