Shangfang Large Seal Script Conjunt de blocs de construcció by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Conjunt de blocs de construcció by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny de Joguines, Jocs i Productes de Lleure Competition Category.

FerroJoguina· 2024

Shangfang Large Seal Script Conjunt de blocs de construcció

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

A' Design Award de Ferro Winner in Joguina Category

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Verified Award Winner

Verify Award Status for #154806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Conjunt de blocs de construcció

Shangfang Large Seal Script és un conjunt de blocs de construcció educatiu per a infants. El disseny s'inspira en el Llibre dels Cognoms, un text clàssic de lectura xinès sobre els cognoms familiars. Els caràcters dels cognoms xinesos es representen en escriptura sigil·lar gran Shangfang, un estil d'escriptura antic. Els blocs s'uneixen mitjançant espiga i mortesa, una tècnica tradicional xinesa d'ensamblatge. Els blocs base i els connectors de diferents tipus i mides es combinen segons els traços de cada caràcter. Les peces estan fetes d'ABS, un material motllejat reciclable.

The Recognition

About the A' Design Award de Ferro

Shangfang Large Seal Script Conjunt de blocs de construcció és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Shangfang Large Seal Script Conjunt de blocs de construcció sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Shangfang Large Seal Script Conjunt de blocs de construcció és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, puzzle, text, culture, splicing
Production Technology: The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
Design Challenge: Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
Research: The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
Inspiration: Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
Project Duration: The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
Operation Flow: Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
Team Members: Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang