Hugoo Bossa d'espatlla amb seient de maluc by Yasuhiro Yamamoto

Hugoo Bossa d'espatlla amb seient de maluc by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny de Productes per a Nadons, Nens i Infants Competition Category.

BronzeProductes per a Nadons· 2024

Hugoo Bossa d'espatlla amb seient de maluc

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award de Bronze Winner in Productes per a Nadons Category

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Verified Award Winner

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Colors

The Design

About Hugoo Bossa d'espatlla amb seient de maluc

Hugoo és una bossa d'espatlla amb un seient de maluc incorporat, pensada per a sortides amb infants. La bossa conserva la forma d'una bossa d'espatlla convencional alhora que sosté el nen sobre un seient encoixinat. Quatre butxaques estan organitzades segons la seva funció, de manera que una sola bossa pot contenir tot el necessari per a una jornada fora de casa. El folre és de color groc per facilitar la visibilitat del contingut, i una de les butxaques permet extreure directament un tovallonet netejador. El teixit és CORDURA, escollit per la seva resistència i durabilitat. Quan el seient de maluc ja no és necessari, Hugoo es pot continuar utilitzant com a simple bossa d'espatlla.

The Recognition

About the A' Design Award de Bronze

Hugoo Bossa d'espatlla amb seient de maluc és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hugoo Bossa d'espatlla amb seient de maluc sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hugoo Bossa d'espatlla amb seient de maluc satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama