Freeway Loud Animació 3D de Producte by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny de Cinema, Vídeo i Animació Competition Category.
ArgentCinema· 2024
Freeway Loud Animació 3D de Producte
Client: Morgan Studio
A' Design Award d'Argent Winner in Cinema Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud Animació 3D de Producte
Freeway Loud és una animació tridimensional de producte creada per a una marca de calçat. L'animació presenta una sabata dins d'entorns industrials, on les màquines semblen donar vida al producte. La sabata es va modelar amb tècniques de superfícies dures (hard surface) a 3ds Max, utilitzant fotografies com a referència. Les textures es van crear a partir d'imatges de cuir i pinzells digitals, i les escenes es van renderitzar amb Vray a 1920 per 1080 píxels. L'animació es va fer per a ús en línia, i l'objectiu és captar l'atenció només amb imatges, sense text explicatiu.
The Recognition
About the A' Design Award d'Argent
Freeway Loud Animació 3D de Producte és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Freeway Loud Animació 3D de Producte sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Freeway Loud Animació 3D de Producte és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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