Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils by Horace Davids Engineering Design

Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2024

Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

A' Design Award d'Argent Winner in Interior Category

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The Design

About Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils

Chongqing Bowchuang és el disseny d'interiors d'una botiga de venda i servei d'automòbils a Chongqing, Xina, amb una superfície construïda total de 25.000 metres quadrats. L'espai reuneix zones d'exposició de vehicles, de relaxació i socials, perquè els clients puguin passar el temps d'espera amb comoditat. El disseny fa referència al paisatge i la cultura locals, amb columnes en forma de troncs d'arbre i efectes visuals de boira. A l'atri, un ascensor i escales connecten les plantes. L'argila polimèrica, els panells lleugers d'imitació de pedra i el revestiment de pedra flexible ultrafí redueixen l'ús de pedra natural.

The Recognition

About the A' Design Award d'Argent

Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Chongqing Bowchuang Disseny d'interiors de concessionari d'automòbils és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang