Chinese Lion Adhesiu per a Cotxe by Yao Wu

Chinese Lion Adhesiu per a Cotxe by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Or in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

OrPublicitat· 2024

Chinese Lion Adhesiu per a Cotxe

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award d'Or Winner in Publicitat Category

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Verified Award Winner

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Colors

The Design

About Chinese Lion Adhesiu per a Cotxe

Chinese Lion és un conjunt d'adhesius per a cotxe d'edició limitada creat per al vehicle Fengxing T5 EVO. El disseny és un tractament artístic del lleó xinès, col·locat sobre una base de patrons tradicionals xinesos. La geometria tridimensional, el pop art i l'art abstracte es combinen per donar als gràfics un caràcter jove i dinàmic pensat per atraure els conductors més joves. Tota l'obra gràfica està preparada com a il·lustració vectorial i produïda sobre film de PVC, aplicada com a recobriment parcial de 4565 per 800 mil·límetres. S'ofereixen tres opcions de color.

The Recognition

About the A' Design Award d'Or

Chinese Lion Adhesiu per a Cotxe és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Chinese Lion Adhesiu per a Cotxe sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Chinese Lion Adhesiu per a Cotxe crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao