Catvas Rascador per a Gats by Livelyhood Ltd.

Catvas Rascador per a Gats by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny de Productes per a Animals, Joguines i Subministraments per a Mascotes Competition Category.

FerroCura de Mascotes· 2024

Catvas Rascador per a Gats

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award de Ferro Winner in Cura de Mascotes Category

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Verified Award Winner
Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Rascador per a Gats

Catvas és un nou producte per a animals de companyia que transforma el rascat d'una conducta destructiva en un procés creatiu. Ofereix tant a les persones com als gats l'oportunitat de co-crear junts els seus espais de convivència. El teixit de doble capa dissenyat presentarà gradualment un efecte únic similar a una pintura durant el comportament de rascat dels gats. Els panells de teixit de rascat reemplaçats ja no es descarten simplement com a residus, sinó que actuen com un memorial per registrar i preservar les traces de vida del gat d'una manera més artística.

The Recognition

About the A' Design Award de Ferro

Catvas Rascador per a Gats és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Catvas Rascador per a Gats sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Catvas Rascador per a Gats és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li