Curi Curi Plataforma de Mentoria IA by Chiwon Lee

Curi Curi Plataforma de Mentoria IA by Chiwon Lee is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Disseny de Tecnologies Mòbils, Aplicacions i Programari Competition Category.

FerroMòbil· 2025

Curi Curi Plataforma de Mentoria IA

by Chiwon Lee

Client: Cogito

A' Design Award de Ferro Winner in Mòbil Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Curi Curi Plataforma de Mentoria IA

Curi és una plataforma de mentoria amb IA que aprofita la IA Agèntica i els LLMs avançats per oferir orientació professional d'alta qualitat. Utilitzant dades de mentors reals, Curi connecta dinàmicament els mentoritzats amb mentors IA segons els seus interessos, facilitant interaccions fluides i sense pressió. Dissenyada per abordar la bretxa d'oportunitats vinculada a la bretxa digital, Curi democratitza l'accés a la mentoria proporcionant informació professional personalitzada i basada en dades. Independentment de l'origen social, els usuaris obtenen un mentor intel·ligent i adaptable capaç d'oferir assessorament personalitzat, reduint la distància entre l'ambició i l'oportunitat.

The Recognition

About the A' Design Award de Ferro

Curi Curi Plataforma de Mentoria IA és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Curi Curi Plataforma de Mentoria IA sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Curi Curi Plataforma de Mentoria IA és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Curi is an accessible AI mentoring platform designed to bridge the career opportunity gap. It features an Agentic AI mentor, trained on real mentor data, that adapts to users' interests and needs. By providing a pressure-free space for mentees to ask questions and explore careers, Curi ensures quality mentorship is always within reach. Through intelligent matching and seamless interaction, it empowers users to gain insights, build confidence, and navigate their professional journeys with ease.
Dimensions & Packaging: The design dimensions are 393px by 852px, optimized for iPhone 14 & 15 Pro and iPhone 16. The interface is scalable, ensuring adaptability across various screen sizes. AI mentors are trained in career-related information, with a focus on technology and fields popular among high school and college students. All data fed to AI avatars is carefully screened for quality and accuracy, ensuring reliable guidance.
Tags: Mentoring, AI, Generative AI, User Experience, Opportunity Divide
Production Technology: The research and design process leveraged Figma and FigJam for prototyping, Blender for 3D visualization, and the OpenAI API for AI-driven prototyping, ensuring a seamless and innovative workflow.
Design Challenge: The research challenge focused on understanding the needs of users affected by the opportunity divide caused by the digital gap. A key insight revealed that mentees often feel pressured to ask intelligent questions despite limited career knowledge, while mentors struggle to allocate time for minor inquiries. To bridge this gap, the Agentic AI mentor was created, allowing mentees to ask career-related questions freely while helping mentors manage their time more effectively.
Research: This research combined quantitative and qualitative methods to explore the challenges mentors and mentees face with traditional mentoring platforms. The goal was to uncover key pain points and improve the mentoring experience. Data was collected, analyzed, and synthesized into actionable insights to inform a more effective and user-centered solution.
Inspiration: This design redefines mentorship by addressing the opportunity divide created by the digital divide. The goal is to make quality mentoring accessible to those who need it most. Through in-depth user research and competitive analysis, we identified key challenges in existing platforms, uncovering gaps in usability, accessibility, and engagement. These insights shaped a more intuitive, impactful solution that empowers individuals to connect, learn, and grow without barriers.
Project Duration: Launched in 2024, the project was developed remotely by a team of designers and researchers across New York, Singapore, Seoul, and California, fostering a global collaboration.
Operation Flow: Users step into Curi, choose an industry, position, and location, and get matched with an AI mentor built on real professional insights. The AI mentor adapts, offering tailored career guidance through seamless, interactive conversations. Key moments include selecting a mentor, exploring insights, and diving into real mentor stories. Curi transforms career discovery, making it intuitive, engaging, and packed with real-world wisdom for better decision-making.
Team Members: Chiwon Lee
Lauren Choi
Seongbin Lee
Hyunjong Joo
Giah Kim
Hyobin Cho
Yeji Shim