El disseny Mannay CBE 2020 Estand de Wai Ho Cheung és un guanyador molt estimat del prestigiós 2025 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Arquitectura de Fires, Interiors i Exposicions.

FerroFira Comercial· 2025

Mannay CBE 2020 Estand

de Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

Guanyador del A' Design Award de Ferro en la Categoria de Fira Comercial

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Colors

El Disseny

Sobre Mannay CBE 2020 Estand

Mannay presenta la seva marca Luckinfo a la China Beauty Expo de Shanghai amb un estand dissenyat per destacar l'expertesa tecnològica de Mannay i l'atractiu juvenil de Luckinfo. L'estand presenta una illa central que divideix l'espai en dues seccions, mostrant les matèries primeres i l'artesania a un costat, i els productes acolorits de Luckinfo a l'altre. Diversos efectes d'il·luminació, colors vibrants i elements detallats com llums de neó i cintes transportadores milloren l'exhibició. La distribució garanteix un flux fluid de visitants, creant una experiència atractiva.

El Reconeixement

Sobre el A' Design Award de Ferro

Mannay CBE 2020 Estand és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Mannay CBE 2020 Estand sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Mannay CBE 2020 Estand és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions i Embalatge: Width 6 m x Depth 15 m x Height 4 m
Etiquetes: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tecnologia de Producció: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Repte de Disseny: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Recerca: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiració: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Durada del Projecte: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Flux d'Operació: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Membres de l'Equip: Wai Ho Cheung
Crèdits de les Imatges: Simon Zhou