Focal Prestatgeria by Yilmaz Dogan is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Disseny de Mobiliari Competition Category.

FerroMobiliari· 2025

Focal Prestatgeria

by Yilmaz Dogan

Client: QZENS Furniture

A' Design Award de Ferro Winner in Mobiliari Category

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Verified Award Winner
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Colors

The Design

About Focal Prestatgeria

La prestatgeria Focal combina la simetria neoclàssica amb l'elegància Art Déco, amb columnes metàl·liques i cantells bisellats asimètrics per aconseguir un aspecte dinàmic però equilibrat. Inspirant-se en el ritme arquitectònic, fusiona el refinament clàssic amb l'artesania moderna. Les superfícies tallades amb precisió i acabades a mà garanteixen una textura suau, mentre que els punts de connexió ocults proporcionen integritat estructural, creant la il·lusió de prestatges flotants i realçant l'estètica refinada del disseny.

The Recognition

About the A' Design Award de Ferro

Focal Prestatgeria és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Focal Prestatgeria sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Focal Prestatgeria és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focal Bookcase is a meticulously designed bookcase that seamlessly blends intricate surface details with impeccable craftsmanship. Its leg structure, reminiscent of vertical columns, creates a dynamic appearance with asymmetrical grooves along the shelf edges. Brass details emphasize luxury and elegance, while the flawless surface symmetry ensures aesthetic balance. It reinterprets the timeless lines of neoclassical architecture through a modern design language.
Dimensions & Packaging: Height: 208 cm, Width: 120 cm, Depth: 40 cm. Its balanced form and open-shelf structure create a transparent composition within spaces. The lightweight and elegant design, combined with a closed lower compartment, makes it ideal for both storage and display.
Tags: Focal, Bookcase, Neoclassic, Art Deco, Asymmetry, Wood, Brass, Modern, Elegant, Architecture
Production Technology: Focal Bookcase is crafted from a perfect fusion of high-quality wood and brass materials. The surfaces are shaped using Cnc cutting and finished by hand to achieve an exceptional smoothness. The brass columns serve as structural supports, while the asymmetrical chamfered edges of the shelves add dynamism to the design. The enhanced material structure ensures durability and long-lasting use.
Design Challenge: The main design challenge of the Focal Bookcase was adapting architectural elements to a furniture scale while maintaining a balanced structure. Specially developed hidden connection points were implemented to allow the brass columns to function as structural supports without losing their delicate form, ensuring that the shelves remain suspended in the air.
Research: Research on Neoclassical architecture and Art Deco design principles formed the foundation of Focal Bookcase’s inspiration. The architectural column form was combined with refined brass details to achieve a balance between aesthetics and functionality in furniture. Material, proportion, and symmetry analyses supported the integrity of the design.
Inspiration: Focal Bookcase draws inspiration from the balanced symmetry of Neoclassical architecture and the refined details of Art Deco. The brass supports, resembling vertical columns, reflect the rhythmic form of architectural structures. By combining the modernism of the 1920s with fine craftsmanship and luxurious materials, it offers a timeless design. With its flawless craftsmanship and surface details, it embodies the harmony of classical and contemporary aesthetics.
Project Duration: The project began with the initial sketches during a trip to Paris in 2023. The production was completed in 2024, in Ankara.
Operation Flow: Focal Bookcase is designed to be both decorative and functional. It offers an ideal shelf arrangement for books, objects, and artworks, while the vertical brass columns enhance stability. The asymmetrical edge details create a different perspective from every angle, adding aesthetic dynamism to the space.
Image Credits: A. Murat ARIK
Erinç ULUSOY
Giray AYDOS