Cathay Pacific Sistema d'Entreteniment a Bord de Michael Holler and Deniz Kurtcepe

El disseny Cathay Pacific Sistema d'Entreteniment a Bord de Michael Holler and Deniz Kurtcepe és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Or en la Categoria de Competició de Disseny d'Interfície, Interacció i Experiència d'Usuari.

OrInterfície· 2025

Cathay Pacific Sistema d'Entreteniment a Bord

de Michael Holler and Deniz Kurtcepe

Client: Cathay Pacific Airways Limited

Guanyador del A' Design Award d'Or en la Categoria de Interfície

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El Disseny

Sobre Cathay Pacific Sistema d'Entreteniment a Bord

Cathay Pacific In Flight Entertainment és una interfície digital per als passatgers a bord dels avions. El sistema s'adapta a 14 tipus de pantalles i funciona en avions Airbus A350, Boeing 777 i Airbus A321. Una alta relació de contrast afavoreix l'accessibilitat. La funció My Journey permet als passatgers personalitzar la cronologia del seu viatge, i una biblioteca de més de 10.000 continguts multimèdia ofereix pel·lícules, sèries de televisió, pòdcasts i compres. La navegació és possible mitjançant pantalla tàctil, comandament o controls del seient. La funció Watch Together permet la reproducció sincronitzada amb altres passatgers.

El Reconeixement

Sobre el A' Design Award d'Or

Cathay Pacific Sistema d'Entreteniment a Bord és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Cathay Pacific Sistema d'Entreteniment a Bord sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Cathay Pacific Sistema d'Entreteniment a Bord crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Dimensions i Embalatge: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Etiquetes: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Tecnologia de Producció: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Repte de Disseny: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Recerca: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Inspiració: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Durada del Projecte: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Flux d'Operació: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patents: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Membres de l'Equip: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Crèdits de les Imatges: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023