Argent Cinema · 2025
Mazuque Comfort Animació 3D
- A' Design Award d'Argent 2025 in Cinema
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 41,074
- Verification code 1298221143 · Verify this award
Colors
About Mazuque Comfort Animació 3D
El projecte es va crear per mostrar totes les característiques del producte de manera creativa. Essent informatiu sense resultar molest. L'objectiu era mostrar com és de confortable el producte. L'art inspirat en pintures i obres clàssiques comporta una connexió profunda amb el públic objectiu. Prendre inspiració de les grans obres de la pintura és un gest de reverència cap a la tradició, alhora que es busca innovar.
About the A' Design Award d'Argent
Mazuque Comfort Animació 3D és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Mazuque Comfort Animació 3D sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mazuque Comfort Animació 3D és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
