Bronze Articles de Regal · 2025
House of Smaragd Caixa d'Advent
by Rilind Hoxha and Haris Murich
- A' Design Award de Bronze 2025 in Articles de Regal
- CLIENT: Smaragd 1969 / Why Agency
- Estimated Number of Design Views: 23,813
- Verification code E3BBB4C764 · Verify this award
Colors
About House of Smaragd Caixa d'Advent
El Calendari d'Advent House of Smaragd és una caixa de compte enrere estructurada fabricada amb paper ecològic i materials sostenibles, dissenyada per a un ús repetit. Conté quatre peces de joieria empaquetades individualment, cadascuna assegurada en compartiments separats. L'embalatge és reciclable i reutilitzable, reduint l'impacte ambiental. El disseny de la caixa permet un accés controlat a cada compartiment, mantenint l'element de sorpresa mentre manté els articles protegits.
About the A' Design Award de Bronze
House of Smaragd Caixa d'Advent és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que House of Smaragd Caixa d'Advent sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. House of Smaragd Caixa d'Advent satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Image Credits
- Filip Shutarov
