Platí Gràfic · 2025
Culture to Technology Identity Cartell
by Lei Wang
- A' Design Award de Platí 2025 in Gràfic
- CLIENT: Hefei High Tech Digital Technology Co., LTD.
- Estimated Number of Design Views: 1,494,581
- Verification code 4386702085 · Verify this award
Colors
About Culture to Technology Identity Cartell
Culture to Technology Identity és un cartell dissenyat per ser exposat en caixes de llum de parades d'autobús. A la secció superior, el caràcter xinès d'Anhui està emmarcat pels contorns clàssics de l'arquitectura de Huizhou, evocant la història i la cultura regionals. El caràcter es transforma gradualment en un circuit, acabant en els quatre caràcters xinesos de Hefei High Tech. El cartell mesura 60 per 90 centímetres. Els tons blaus degradats estan impresos amb sobreimpressió de tintes directes, i les línies del circuit estan recobertes amb vernís UV localitzat per aconseguir un efecte en relleu.
About the A' Design Award de Platí
Culture to Technology Identity Cartell és un guanyador del guardó A' Design Award de Platí, un reconeixement sumament prestigiós concedit a dissenys veritablement excepcionals, elegants i magnífics. Els guanyadors de Platí són meravelles de la creació, testimonis dels límits de la creativitat intel·lectual, i demostren la professionalitat inigualable i el geni dels seus dissenyadors. Es preveu que aquests dissenys siguin les obres més reconegudes, que defineixen l'estètica d'una època, contribueixen al benestar de la societat i fan avançar els límits de l'art, la ciència, el disseny i la tecnologia. Culture to Technology Identity Cartell exhibeix un nivell transcendent d'excel·lència i, sense cap mena de dubte, fa del món un lloc millor amb les seves característiques avantatjoses i valuoses. Culture to Technology Identity Cartell és una obra guanyadora del guardó A' Design Award de Platí que desperta anhels, inspira, delecta i fa sorgir una gran alegria.
Press Kit
- Unique Properties
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Dimensions & Packaging
- 60X90cm
- Tags
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Production Technology
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Design Challenge
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Research
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Inspiration
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Project Duration
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Operation Flow
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Patents
- Hefei High Tech Digital Technology Co., LTD.
- Image Credits
- Hefei High Tech Digital Technology Co., LTD.
