Juze Braçalet by Shenzhen Junpei Jewelry Group Co., Ltd

Juze Braçalet by Shenzhen Junpei Jewelry Group Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Disseny de Joieria Competition Category.

BronzeJoieria· 2026

Juze Braçalet

by Shenzhen Junpei Jewelry Group Co., Ltd

Client: Shenzhen Junpei Jewelry Group Co., LTD

A' Design Award de Bronze Winner in Joieria Category

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Verified Award Winner
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Colors

The Design

About Juze Braçalet

Juze és un braçalet d'or inspirat en el bambú, símbol d'integritat i perseverança en la cultura xinesa. Les línies fluides representen el creixement ascendent dels nusos del bambú i expressen la idea del progrés constant. Els dos extrems del braçalet estan encastats amb maragdes en forma de llàgrima i diamants encastats en pavé, creant un equilibri visual i transmetent desitjos de bona fortuna. Els nusos de bambú estan elaborats amb tècniques de gravat i filigrana, aportant una superfície delicada, semblant al brodat, i una brillantor vivaç sota la llum canviant. La forma oberta als extrems permet portar el braçalet amb facilitat.

The Recognition

About the A' Design Award de Bronze

Juze Braçalet és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Juze Braçalet sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Juze Braçalet satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Drawing on the growth trajectory and resilient spirit of bamboo in traditional Chinese culture, this bracelet balances cultural depth with contemporary style. Inspired by the golden bamboo, it shows the upward growth trajectory of bamboo joints with flowing lines, embodying rising higher with each step and uses fine craftsmanship to highlight the warm texture of gold. Both ends of the bracelet are set with emeralds and paveset diamonds to enhance brilliance and convey wishes for good fortune.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 8 mm
Tags: Gold Bracelet, Traditional Chinese Bamboo Culture, Golden Bamboo Form, Auspicious Meaning, Gemstones and Diamonds Setting, Engraving and Filigree Technique
Production Technology: The bamboo joints, crafted using engraving and filigree technique, feature lines with uniform thickness and even spacing. The techniques produce a delicate, embroiderylike look and capture the natural grain and hue of golden bamboo, giving the piece lively brilliance under changing light. They also enhance the surface hardness of the gold, improving its scratch and wear resistance.
The diamonds are microprong set, whose spacing and angle are calculated for secure, smooth settings.
Design Challenge: The challenge is to break from the imitation of bamboo form like traditional jewelry and to imbue the bracelet with modern aesthetics and cultural resonance. Focused on the growth momentum and inherent strength of bamboo, the design team uses calculated softened lines to shape bamboo joints, vividly showing the upward growth of bamboo. At both ends of the bracelet, teardrop shaped emeralds and paveset diamonds create a visual balance from end to end, signifying good fortune and rising success.
Research: As an important cultural symbol in Chinese culture, bamboo is often used in jewelry design to convey best wishes. However, traditional jewelry often stays at a superficial imitation of its form, featuring uniform aesthetics, coarse craftsmanship, and a fading of cultural meaning. In response, this bracelet takes the upward growth trajectory of bamboo as its design language and uses modern fine jewelry craftsmanship to lend the piece a modern elegance and to convey the resilient spirit of bamboo.
Inspiration: Bamboo, known for its upright and steadfast form, is regarded as a symbol of integrity and perseverance, carrying wishes for continual progress and prosperity. Inspired by this concept, the design team refined the imagery of bamboo into the form of the bracelet. The bracelet uses rare golden bamboo as its design prototype, whose warm, golden hue and unique qualities perfectly resonate with the pursuit of the bracelet, timeless elegance and enduring value.
Project Duration: Designed and developed in Beijing in February 2024, the product was launched in China in June 2024.
Operation Flow: The bracelet features an openended design for easy wear, while its staggered structure reflects the natural beauty of bamboo joints, unpolished and freely growing.
Combining sophisticated aesthetics, reliable structure and durability, the bracelet serves as a keepsake that carries family memories and blessings across generations, ensuring the lasting beauty and enduring worth of fine gold throughout its lifecycle.
Team Members: Yan Yang, Fengjun Shi