Ferro Interior · 2019
Niannujiao Jiaoding Flagship Store Botiga Emblemàtica
by Tomohiro Katsuki - Prism Design
- A' Design Award de Ferro 2019 in Interior
- CLIENT: Prism Design
- Estimated Number of Design Views: 13,638
- Verification code C02D1999C3 · Verify this award
Colors
About Niannujiao Jiaoding Flagship Store Botiga Emblemàtica
La botiga emblemàtica Niannujiao Jiaoding és un espai comercial interior a Pequín, Xina, que acull dues marques de moda femenina en un únic espai de 180 metres quadrats. El concepte de disseny és el d'un equilibri neutre. L'estil, el color, la circulació, la funció i la gamma de productes estan equilibrats de manera que cada marca conserva el seu propi caràcter. Niannujiao és elegant i clara, mentre que Jiaoding és moderna, senzilla i a la moda. Els materials inclouen rajola de pissarra grisa, xapat d'acer bronzejat, mirall transparent, pintura blanca i rosa, làmina de fusta, teixit i terratzo artificial.
About the A' Design Award de Ferro
Niannujiao Jiaoding Flagship Store Botiga Emblemàtica és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Niannujiao Jiaoding Flagship Store Botiga Emblemàtica sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Niannujiao Jiaoding Flagship Store Botiga Emblemàtica és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Press Kit
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Image Credits
- Photographer:Katsumi Hirabayashi
