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Online City Co-life Center Arquitectura Comercial by Feng Cheng

Online City Co-life Center Arquitectura Comercial by Feng Cheng is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Arquitectura, Edificació i Estructures Competition Category.


ArgentArquitectura· 2020

Online City Co-life Center Arquitectura Comercial

by Feng Cheng

Client: Ucgd 有乘

A' Design Award d'Argent Winner in Arquitectura Category

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Verified Award Winner

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The Design

About Online City Co-life Center Arquitectura Comercial

Online City Co-life Center és un edifici comercial que combina la venda immobiliària amb els serveis quotidians de la comunitat. El disseny substitueix la tradicional zona de demostració per un espai senzill, útil i acollidor. A la planta baixa es combinen restauració lleugera, artesania, una floristeria i activitats infantils, i només es conserva una petita zona d'exposició de maquetes. La funció de vendes se situa a la planta superior. Planxa d'alumini, vidre i gelosies d'imitació de fusta configuren la façana. L'interior i el paisatge estan dissenyats com un tot, de manera que els residents senten un sentiment de pertinença més fort.

The Recognition

About the A' Design Award d'Argent

Online City Co-life Center Arquitectura Comercial és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Online City Co-life Center Arquitectura Comercial sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Online City Co-life Center Arquitectura Comercial és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project has abandoned the excessive pursuit of elegant style of the traditional demonstration area, the expensive facade material, and the complicated and tortuous space, aiming to create a sustainable, functional, friendly and pleasant place. Upgrade from the traditional demonstration area, let the design return to the Essence of life, present a place with vitality and warm.
Dimensions & Packaging
Land area 1572.7square metres,
architectural area 4234.07square metres
Tags
Commercial Architecture, many types of operation, the experience center, colife center, sales house
Production Technology
Aluminum plate,Glass,Imitated wood grille
Design Challenge
How to mixture many commercial types of operation in One Space? Story Height Difference between Distribution Room and Functional Room Affects Building Facade Modeling.
Research
The Co-life center is a new exploration of product mode under the background of consumption and experience upgrading. Under the new sales mode, make the sales module compressed. Light catering, handicraft, flower shop, children's activities and other entertainment function are integrated into the design of the golden space on the first floor, and only a small sand table exhibition area is retained.
Inspiration
In recent years, most of the sales houses or traditional demonstration areas are taking the excessive pursuit of elegant style, trying to build expensive skins,twists and turns of playing space to see which resemble museums and cultural buildings more. However, their postures are far from friendly to people, and they lack the affinity for community residents after opening in the future.
Project Duration
The project started in Shanghai in December 2018, was completed in Shanghai in May 2019.
Operation Flow
The interior and landscape parts of the experience center are designed in an integrated way. All the designs focus on the concept of "returning to life" to improve the cohesion between residents and the community, reflect the architectural image of caring for community life, have certain recognition in the surrounding environment, and strengthen the sense of belonging of the Community residents .
Team Members
Guanyu Weng,Xiangzhe Jin,Yuanfeng Xu,Kai Chen,Qi Zhou
Image Credits
Image #1: Photographer Jianghe Zeng, west facade viewed from the river, 2019.

Image #2: Photographer Jianghe Zeng, aerial view to the center on the west side, 2019.

Image #3: Photographer Jianghe Zeng, view to the center from north, 2019.

Image #4: Photographer Jianghe Zeng, east facade viewed from the street, 2019.

Video Credits:Block deduction and analysis

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