Free Estonian L’Entreteniment by Olga Raag

Free Estonian L’Entreteniment by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny de Belles Arts i Instal·lacions Artístiques Competition Category.

ArgentBelles Arts· 2020

Free Estonian L’Entreteniment

by Olga Raag

Client: KLG Eesti AS

A' Design Award d'Argent Winner in Belles Arts Category

45,232

Verified Award Winner

Verify Award Status for #90921

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Estonian L’Entreteniment

En aquesta obra d'art única, Olga Raag va utilitzar diaris estonians de l'any en què es va produir originalment el cotxe el 1973. Els diaris grocs de la Biblioteca Nacional es van fotografiar, netejar, ajustar i editar per utilitzar-los al projecte. El resultat final es va imprimir en material especial utilitzat en automòbils, que dura 12 anys i que va trigar 24 hores a aplicar-se. Free Estonian és un cotxe que crida l’atenció, envolta persones amb energia positiva i emocions nostàlgiques, infantils. Tothom convida a la curiositat i al compromís.

The Recognition

About the A' Design Award d'Argent

Free Estonian L’Entreteniment és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Free Estonian L’Entreteniment sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Free Estonian L’Entreteniment és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.