A Valley In The City Centre d'Experiència de Màrqueting by Song Han

A Valley In The City Centre d'Experiència de Màrqueting by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2020

A Valley In The City Centre d'Experiència de Màrqueting

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award d'Argent Winner in Interior Category

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The Design

About A Valley In The City Centre d'Experiència de Màrqueting

A Valley In The City és un centre d'experiència de màrqueting l'interior del qual s'inspira en els turons, barrancs i rierols de la província de Guangdong. Les formes biòniques creen un entorn modern i minimalista, amb un barranc amagat dins del paisatge urbà. El barranc i les cases tancades estan revestits amb plaques d'alumini perforat blanc, que confereixen a l'espai un perfil de capes variades. Les obertures de les finestres es distribueixen per les parets per emmarcar vistes al llarg del recorregut. Una instal·lació artística de bambú creada per hereus d'oficis tradicionals s'estén al llarg d'uns 300 metres a través de l'espai.

The Recognition

About the A' Design Award d'Argent

A Valley In The City Centre d'Experiència de Màrqueting és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que A Valley In The City Centre d'Experiència de Màrqueting sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. A Valley In The City Centre d'Experiència de Màrqueting és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.