Seotun Saram Interfície d'Aplicació Mòbil by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny de Tecnologies Mòbils, Aplicacions i Programari Competition Category.
FerroMòbil· 2020
Seotun Saram Interfície d'Aplicació Mòbil
Client: Seotun Saram
A' Design Award de Ferro Winner in Mòbil Category
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- Verified Award Winner
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The Design
About Seotun Saram Interfície d'Aplicació Mòbil
Seotun Saram és una interfície d'aplicació mòbil que connecta persones que busquen assessorament psicològic amb professionals qualificats. El nom fa referència a algú que encara no té experiència, i el servei segueix la idea que tothom comença amb inexperiència. Un conte de fades explica el procés d'assessorament d'una manera senzilla per als usuaris que no estan familiaritzats amb aquest tipus de servei. A la història hi apareixen dos personatges: Seotun, un pacient errant, i Gobukki, un conseller lent però fiable. Textures càlides de paper, tons blau marí de cel nocturn i icones dibuixades a mà donen forma a la identitat visual.
The Recognition
About the A' Design Award de Ferro
Seotun Saram Interfície d'Aplicació Mòbil és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Seotun Saram Interfície d'Aplicació Mòbil sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Seotun Saram Interfície d'Aplicació Mòbil és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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