Platí Interior · 2020
Rotass Haute Joallerie Chongqing Disseny interior de botiga de joieria
by Xiaobing Yao
- A' Design Award de Platí 2020 in Interior
- CLIENT: Yao Xiaobing Design Studio
- Estimated Number of Design Views: 286,579
- Verification code EB6C7D07CD · Verify this award
Colors
About Rotass Haute Joallerie Chongqing Disseny interior de botiga de joieria
Rotass Haute Joallerie Chongqing és un interior de botiga de joieria que ocupa 280 metres quadrats en dues plantes. La renovació d'un edifici existent en un carrer comercial utilitza plaques de guix, mirall de xapa d'acer i tub d'acer blanc. Una escultura de guix al vestíbul de la planta baixa expressa l'estètica de la marca, mentre que uns esglaons de coure i un sostre de mirall creen un moviment ascendent. Un altell elevat amplia l'espai i serveix com a zona de recepció VIP. La segona planta aplica símbols de l'arquitectura eclesiàstica per afegir un sentit de ritual, i una paret de passadís facetada evoca l'interior d'un diamant.
About the A' Design Award de Platí
Rotass Haute Joallerie Chongqing Disseny interior de botiga de joieria és un guanyador del guardó A' Design Award de Platí, un reconeixement sumament prestigiós concedit a dissenys veritablement excepcionals, elegants i magnífics. Els guanyadors de Platí són meravelles de la creació, testimonis dels límits de la creativitat intel·lectual, i demostren la professionalitat inigualable i el geni dels seus dissenyadors. Es preveu que aquests dissenys siguin les obres més reconegudes, que defineixen l'estètica d'una època, contribueixen al benestar de la societat i fan avançar els límits de l'art, la ciència, el disseny i la tecnologia. Rotass Haute Joallerie Chongqing Disseny interior de botiga de joieria exhibeix un nivell transcendent d'excel·lència i, sense cap mena de dubte, fa del món un lloc millor amb les seves característiques avantatjoses i valuoses. Rotass Haute Joallerie Chongqing Disseny interior de botiga de joieria és una obra guanyadora del guardó A' Design Award de Platí que desperta anhels, inspira, delecta i fa sorgir una gran alegria.
Press Kit
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
