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Greenland Group Zhenshui Town Centre de Vendes by DAS Design Co.,Ltd

Greenland Group Zhenshui Town Centre de Vendes by DAS Design Co.,Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.


OrInterior· 2020

Greenland Group Zhenshui Town Centre de Vendes

by DAS Design Co.,Ltd

Client: DAS Design Co., Ltd

A' Design Award d'Or Winner in Interior Category

Colors

The Design

About Greenland Group Zhenshui Town Centre de Vendes

Greenland Group Zhenshui Town és un centre de vendes situat a Zhengzhou, província de Henan, Xina. L'interior ocupa 5.200 metres quadrats i s'inspira en la cultura regional de les Planes Centrals. L'estructura espacial extreu elements dels acoblaments xinesos de caixa i espiga, paravents i gelosies, que es deconstrueixen i es reorganitzen de manera contemporània. Una distribució gairebé totalment simètrica crea una sensació de ritual. Alts paravents divideixen la zona de negociació i proporcionen privacitat. S'utilitzen marbre, xapa de fusta, teixit rigiditzat i materials raspallats.

The Recognition

About the A' Design Award d'Or

Greenland Group Zhenshui Town Centre de Vendes és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Greenland Group Zhenshui Town Centre de Vendes sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Greenland Group Zhenshui Town Centre de Vendes crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Using of regional culture, inheriting Oriental, cultural and sensory aesthetics, this space presents the magnificence and temperament of Central Plains. The spatial structure extracts the elements of Chinese Mortise-Tenon, deconstructs and reorganizes the house from the carrier of residence, and presents it in a contemporary way. At the same time, the towering screens in the negotiation area divide the space, while ensuring requirements of privacy it provides adaptability and abstract elegance.
Dimensions & Packaging
Project Area:5200 sqm
Category: Sales Center
Tags
Oriental, regional culture, mortice and tenon joint, grille, aesthetics
Production Technology
Marble, wood veneer, stiffened fabric, brushed material
Design Challenge
Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research
From tone to structure of the space, every detail features regional culture. By extracting traditional cultural elements and regional cultural elements, such as Mixian county jade, mortice and tenon joint, Kuiwen, totem and traditional screen, etc., the project enjoys profound cultural ambience and embraces a brand new culture at the same time. Moreover, the abstract and elegant environment interprets the great integration of soft decoration and artistic works into the space.
Inspiration
Located in Quliang, Zhengzhou, the project inherits Oriental, cultural and sensory aesthetics to present the magnificence of the Central Plains with regional culture and enrich emotional experience from the perspectives of five senses.
Project Duration
Duration: 2017.05-2019.07
Location: Zhengzhou,Henan Province, China
Operation Flow
The spatial structure blends with multiple cultural elements like mortice and tenon joint, screen and grille, rendering the space full of historic and cultural significance. An almost entirely symmetrical layout creates a sense of ritual and makes people be in awe of Oriental cultures. The towering screens in the negotiation area divide the space, ensuring privacy and creating a varying and elegant space.
Team Members
Design team: DAS Design Co.,Ltd
Team members: Cui Duan, Luo Hui, Liu Xu’an, Ye Shaolin, Zhang Yuan, Gao Wang, Fu Zhiheng, Qiu Limin, Dai Xiaoya, Gan Siting
Image Credits
N/A

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