Hch Disseny Interior de Botiga de Moda by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.
ArgentInterior· 2021
Hch Disseny Interior de Botiga de Moda
by SpActrum
Client: SpActrum
A' Design Award d'Argent Winner in Interior Category
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- Verified Award Winner
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The Design
About Hch Disseny Interior de Botiga de Moda
HCH és una botiga de moda situada en un centre comercial modern. El disseny s'inspira en la sala columnar simètrica, que recorda la planta d'una basílica clàssica. L'interior, per tant, passa d'un caràcter comercial a un de sagrat. La distribució també es basa en els temples de l'antiga Grècia i en els principis dels eixos visuals de l'Acròpolis. Tres ponts de color rosa s'organitzen apuntant els uns cap als altres i guien els visitants a través de l'espai profund. Es poden inserir maniquins en els forats de les superfícies dels ponts per formar una passarel·la. S'utilitzen formigó reforçat amb fibra de vidre, terratzo i acer.
The Recognition
About the A' Design Award d'Argent
Hch Disseny Interior de Botiga de Moda és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Hch Disseny Interior de Botiga de Moda sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Hch Disseny Interior de Botiga de Moda és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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