Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail by Uno Chan

Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.

OrInterior· 2020

Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award d'Or Winner in Interior Category

21,538
Verified Award Winner
Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail

Heytea Lab Shenzhen OCT Harbor és un disseny d'interiors de retail per a la botiga insígnia d'una marca de te. L'espai ocupa 1300 metres quadrats i es divideix en cinc laboratoris temàtics. El laboratori perifèric, el laboratori de fabricació de gel, el laboratori de postres i el laboratori d'il·lustració es troben a la primera planta, i el laboratori tea geek es troba a la segona planta. Una escala geomètrica connecta els dos nivells i forma el centre visual de l'interior. Llums de tira i làmines lluminoses estan incrustades al sostre i a les reixetes metàl·liques. Les planxes d'escuma d'alumini de les parets laterals contrasten amb el metall setinat raspallat.

The Recognition

About the A' Design Award d'Or

Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Heytea Lab Shenzhen OCT Harbor Disseny d'Interiors de Retail crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.