Pass On Sèrie Fotogràfica by Eduardo Dulla

Pass On Sèrie Fotogràfica by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny de Fotografia i Manipulació Fotogràfica Competition Category.

BronzeFotografia· 2020

Pass On Sèrie Fotogràfica

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award de Bronze Winner in Fotografia Category

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Colors

The Design

About Pass On Sèrie Fotogràfica

Pass On és una sèrie fotogràfica construïda al voltant de la imatge d'un missatge segellat dins d'una ampolla. Cada fotografia s'inspira en una sola paraula, com esperança o fraternitat, i representa aquesta paraula a través del seu significat o d'un esdeveniment real. Els mateixos tres elements, un missatge, una ampolla i aigua, apareixen a cada imatge, tot i que cada tema es tracta d'una manera diferent. Es van construir escenaris, aquaris especials i mecanismes específics per a les fotografies. Les imatges digitals combinen interferència i fusió d'imatges, i s'imprimeixen amb injecció de tinta sobre paper de cotó.

The Recognition

About the A' Design Award de Bronze

Pass On Sèrie Fotogràfica és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Pass On Sèrie Fotogràfica sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Pass On Sèrie Fotogràfica satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla