Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall by Jeffrey Zee

Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Espais Interiors i Exposicions Competition Category.

ArgentInterior· 2020

Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall

by Jeffrey Zee

Client: JFR Studio

A' Design Award d'Argent Winner in Interior Category

26,939

Verified Award Winner

Verify Award Status for #98014

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall

La botiga conceptual de moda Youngor és un disseny d'interiors de comerç al detall que abasta 5.000 metres quadrats. L'edifici original és una semiesfera amb una façana de vidre. L'interior es va retirar completament i es va construir un nucli central en forma de paraigua al centre. Les perforacions aleatòries a la superfície del paraigua permeten l'entrada de llum natural i creen un suau efecte de llums i ombres. El nucli central allotja un ascensor i connecta les plantes. Les àmplies escales de l'entrada serveixen per exposar productes i per seure. S'hi van utilitzar malla metàl·lica, bambú trenat i terratzo.

The Recognition

About the A' Design Award d'Argent

Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Youngor Fashion Concept Store Disseny d'Interiors de Comerç al Detall és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.