Project Yellow El Disseny De Visual Ip by Yu Chen

Project Yellow El Disseny De Visual Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Gràfics per Computador, Modelatge 3D, Texturització i Renderització Competition Category.

ArgentGràfics per Computador· 2020

Project Yellow El Disseny De Visual Ip

by Yu Chen

Client: Hubei University of Technology

A' Design Award d'Argent Winner in Gràfics per Computador Category

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Colors

The Design

About Project Yellow El Disseny De Visual Ip

Project Yellow és un projecte d’art complet que construeix el concepte visual de Tot és Groc. Segons la visió clau, es faran grans exhibicions exteriors a diverses ciutats i es produiran al mateix temps una sèrie de derivats culturals i creatius. Com a IP visual, Project Yellow té una imatge visual convincent i un esquema de colors energètics per formar una visió clau unificada, cosa que fa que les persones siguin inoblidables. Adient per a la promoció en línia i fora de línia a gran escala i per a la sortida de derivats visuals, és un projecte de disseny únic.

The Recognition

About the A' Design Award d'Argent

Project Yellow El Disseny De Visual Ip és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Project Yellow El Disseny De Visual Ip sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Project Yellow El Disseny De Visual Ip és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen