Be Fly Utopia Interior de Centre de Vendes by Longer Design

Be Fly Utopia Interior de Centre de Vendes by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Disseny d'Espais Interiors i Exposicions Competition Category.

OrInterior· 2020

Be Fly Utopia Interior de Centre de Vendes

by Longer Design

Client: Longer Design

A' Design Award d'Or Winner in Interior Category

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Verified Award Winner
Verify Award Status for #99007

View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Fly Utopia Interior de Centre de Vendes

Be Fly Utopia és un centre de vendes situat a Chongqing, Xina, que ocupa 225 metres quadrats. El disseny combina una cafeteria, una biblioteca i una sala d'experiència de vida dins d'un mateix interior. La primera planta acull la zona de cafè, amb rajoles de terra grises de 300 per 1200 mil·límetres i un taulell acabat amb maons de gris neutre. L'escala, la llibreria i la barra utilitzen tons de fusta clara. Una llibreria alta s'alça al costat de les escales que condueixen a la segona planta. El sostre de la zona de negociació segueix la coberta inclinada original i utilitza dues plaques plegades. La intenció és crear un espai càlid i natural per a la futura comunitat.

The Recognition

About the A' Design Award d'Or

Be Fly Utopia Interior de Centre de Vendes és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Be Fly Utopia Interior de Centre de Vendes sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Be Fly Utopia Interior de Centre de Vendes crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging: The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags: Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology: The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge: During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research: Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration: It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration: The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow: In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents: Copyrights belong to Xiaodong Zhang, 2019.
Team Members: Xiaodong Zhang
Image Credits: Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.