Five Senses Feast Disseny d'Espai per a Esdeveniments by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Esdeveniments i Actes Competition Category.
BronzeEsdeveniment· 2020
Five Senses Feast Disseny d'Espai per a Esdeveniments
Client: Asia Design Interior Renovation Co.ltd
A' Design Award de Bronze Winner in Esdeveniment Category
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- Verified Award Winner
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The Design
About Five Senses Feast Disseny d'Espai per a Esdeveniments
Five Senses Feast és un disseny d'espai per a esdeveniments creat per a un festival de tast de whisky a Taipei, Taiwan. El disseny presenta cinc instal·lacions interactives principals i una barra de tast. Una pantalla tàctil transparent i una ampolla de tres litres visualitzen el procés d'elaboració. Un focus acústic i un gran panell de pantalla tàctil guien els visitants a través de contingut visual i acústic. La seda autèntica, combinada amb efectes de so, simula el remolí del whisky. Un espectacle de llums interactiu utilitza ampolles de whisky per evocar la maduració en bótes de xerès. L'objectiu és oferir un viatge de tast actiu i immersiu.
The Recognition
About the A' Design Award de Bronze
Five Senses Feast Disseny d'Espai per a Esdeveniments és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Five Senses Feast Disseny d'Espai per a Esdeveniments sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Five Senses Feast Disseny d'Espai per a Esdeveniments satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Tags
- Even Space Design, Glenmorangie WhiskyFest,
- Design Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Project Duration
- Taipei, Taiwan
- Operation Flow
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
- Patents
- Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions - Team Members
- Rong Chen
Artgital Interactive Solutions - Image Credits
- IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
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