Xplain Headquarters La Seu Corporativa de Helen Brasinika

El disseny Xplain Headquarters La Seu Corporativa de Helen Brasinika és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

FerroInterior· 2020

Xplain Headquarters La Seu Corporativa

de Helen Brasinika

Client: BllendDesignOffice

Guanyador del A' Design Award de Ferro en la Categoria de Interior

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Colors

El Disseny

Sobre Xplain Headquarters La Seu Corporativa

Una marca de màrqueting digital que opera a 100 països a nivell mundial va proporcionar el resum per transformar una carcassa existent de 500 metres quadrats en un centre que potenciaria la creativitat i l'eficiència, alhora que reflectís la cultura corporativa en tots els aspectes de l'organització espacial. La solució de disseny proposada havia de ser innovadora, estimulant la reflexió, desafiant i lúdica. El resultat del disseny seguint una metodologia de decisió informada d'investigació i tendències de disseny d'oficines orientades a espais oberts per permetre als equips interactuar amb estímuls creatius, colors capritxosos i varietat de textura.

El Reconeixement

Sobre el A' Design Award de Ferro

Xplain Headquarters La Seu Corporativa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Xplain Headquarters La Seu Corporativa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Xplain Headquarters La Seu Corporativa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Shaping the future of marketing by revolutionising the way marketers integrate brands into peoples lives, is the vision provided among key factors in daily operation, service standards and brand management in order to integrate them organically in the final design concept. The deliverable was to translate the vision of an artificial intelligence company with global clientele into a 500 sm spatial design, by overcoming location and the limitation of an existing building structure in order to motivate the teamwork to adjust operating in a more open and casual way.
Dimensions i Embalatge: 500 square meters expanding into four levels of an existing building structure. It had to be adapted in order to accomodate the functionalities of an office environment that has to be inspiring, thought motivating, stimulating in a way that data analysts and marketers are prompted to think out of the box, and bring to the foreground the childish nature that dwelves inside every professional without risking productivity and effectiveness.
Etiquetes: Office, Workplace, Motivation, Challenging, Urban, Cheerful, Digital, Global, Marketing, Innovative, Consumer
Tecnologia de Producció: Antigraffiti film technology, 3d printers, CNC machines, Ultra-durable and sustainable powder coating for metal surfaces. Custom wallpaper themes, environmental graphics , semi-transparent glass dividers, sound absorbing materials, led lighting and human centric lighting design. Colourful films cover the glass dividers creating an interesting interplay of semi transparency and the illusion of cityscapes. All the bathroom, desk accessories and utilities were custom designed and 3D printed. On the ground level there is a Manhattan aerial view 3D printed, while the element of different time zones and the absence of geographic barriers is introduced using two clocks on the first floor.
Repte de Disseny: Xplain operates globally, providing services in digital marketing and data analysis. The challenge was to meet tight timeframes, in data collection and analysis of the brand culture with a view to incorporating it organically into spatial design. For a brand that is customer and employee centered operating globally, has been key point to create a mutually challenging, innovative and joyful environment for all the stakeholders.
The fact also that the building was initially constructed to meet different needs, posed a quite difficult aspect since minimal alterations had to account for maximum efficiency and adaptation to different personalities. Research based on informal and formal data collection methods proved invaluable in order to meet the deliverables in terms of time, space and performamce measurements.
Recerca: Research in workplace environments and spatial design
trends were analysed in order to be able to define the contemporary
needs, ergonomics and aesthetics of a brand that follows a more contemporary approach in terms of advertising, marketing and social media presence. Teamwork, creativity, transparency, sharing and bonding are some of the key concepts revealed during the data collection semi-guided interviews with the co-founders and key position members of the brand.
Inspiració: The workplace environment has undergone rapid transformation. Without following the corporate bureaucratic model of the city as a working mechanism, or the city as a model without structure the proposal was inspired by workplaces that challenge the contemporary personality and become motivational for global team players.
Durada del Projecte: January to September 2018, from research briefs and concept design to project realization.
Flux d'Operació: In a typical city model, structural steel and concrete have been for years the main building materials that construct architectural entities. Raw data, the internet of things and information technology has led to different urban theories.
A hypothesis informs the initial design concept, what if our
buildings were not constructed with structural steel and concrete but raw data, what would happen in a world that approaches everything from a different point of view.
Anti graffiti films were used to turn the walls to boards for note taking. The basement is informed by game theories in order to provide a relaxed and cozy atmosphere. A city scape is transformed at nighttime unleashing creativity, expressed by the custom graffiti wallpaper on 6-meter atrium wall. Concrete greys, green foliage and sky blues, alternate in layers in order to create different zones of working and orientation, while breaking the uniformity of spatial organization when applied to different ribbons extending from floor, wall to ceiling. Raw data and social media inform urban design for livable cities, that is the reason containers typologies were used to introduce the associations of global transportation. The high atrium is dominated by the X shaped lighting fixture, a 2.4 meter long aluminum box, using osram high flux led tape and Vecta stretch film to illuminate the atrium uniformly.
Membres de l'Equip: BllendDesign & Research Office
Xplain Head and Area Managers
Crèdits de les Imatges: Louisa Nikolaidou Architectural Imaging