The Mix Land Botiga de Streetwear by Yuan Lijun

The Mix Land Botiga de Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Espais Interiors i Exposicions Competition Category.

BronzeInterior· 2020

The Mix Land Botiga de Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award de Bronze Winner in Interior Category

11,644

Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Botiga de Streetwear

The Mix Land és una botiga de streetwear a Hangzhou, Xina. El concepte de disseny parteix de la imatge d'un laboratori i aplica la cultura urbana a l'exposició interior. Tres instal·lacions artístiques dinàmiques, anomenades extracció d'energia, condensació i taula de descomposició, combinen so, visió i tacte per crear una experiència interactiva. El blau neó d'alta saturació, les finestres i portes de colors i les pantalles digitals conformen els principals accents visuals. Les instal·lacions d'exposició es poden reorganitzar dins l'espai obert, de manera que la botiga s'adapta tant a necessitats comercials com experiencials.

The Recognition

About the A' Design Award de Bronze

The Mix Land Botiga de Streetwear és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que The Mix Land Botiga de Streetwear sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. The Mix Land Botiga de Streetwear satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019